About Anthony Ludwig

The Software Decision Expert Who's Actually Built What He Recommends

For over 15 years, I've been the person companies call when their technology decisions need to actually work. Not just on paper. Not just in demos. But in the real world where systems break, integrations fail, and bad software choices kill growth momentum.

My Journey: From Implementation to Strategy

I've been in your shoes. I've managed the $1M+ technology transformations that make or break companies. I've led teams through complex migrations, built systems that serve thousands of users, and yes—I've seen the expensive disasters that happen when software decisions go wrong.

Anthony Ludwig Photo

The Experience That Shaped My Expertise

Land O'Lakes

4+ years | 5,000+ users | 15 apps

  • 40% reduction in loading times
  • 30% increase in user engagement
  • 20% boost in operational efficiency
Comprehensive technology transformation, strategic decision-making under pressure.

Modern Hire

3 years | SaaS, AI, Analytics

  • Launched digital interviewing & assessment tech
  • API integrations, core SaaS, analytics
  • Worked with C-level execs on ROI & change
Brought SaaS to life, managed change, benchmarked ROI.

Innovative Blood Resources

$1M+ ERP upgrade | 2 locations | 32 team members

  • FDA compliance, full data conversion
  • Network infrastructure overhaul
  • On time, on budget, zero compliance issues
Complex ERP upgrade, compliance, and data migration.
Earlier roles at WellBiz Brands, Yardi, and others gave me deep experience in software selection, vendor management, data migration, and the real-world challenges of scaling technology across multiple locations and teams.

What Makes Me Different

I'm not a theorist. I'm the consultant who's actually implemented the systems I recommend. I've managed the midnight migrations, handled the integration failures, and guided teams through the complex decisions that determine whether technology becomes a competitive advantage or an expensive liability.

I speak both languages—business strategy and technical implementation. When I recommend a solution, it's because I've seen it work (or fail) in similar scenarios. When I warn against a path, it's because I've lived through the consequences.

The Problems I Solve

  • Choosing tools that don't integrate with existing systems
  • Implementing solutions that can't scale with business growth
  • Making decisions based on demos rather than implementation reality
  • Underestimating the true cost of software transitions

I help you avoid these traps. My approach combines strategic thinking with implementation experience, ensuring your software decisions drive growth instead of creating roadblocks.

Beyond Consulting

Sharing insights and building community around strategic technology decisions

Connect & Follow

When I'm not helping companies make better software decisions, you'll find me sharing insights and documenting the behind-the-scenes reality of building scalable systems.

My Philosophy

"I believe technology should enable your business vision, not limit it. Every software decision you make either accelerates your growth or holds you back. My job is to help you choose wisely."

Ready to Stop Making Expensive Software Mistakes?

If you're facing a major technology decision, planning a software transition, or just want to ensure your current systems can scale with your growth, let's talk. I'll bring 15+ years of implementation experience to help you choose technology that actually works.

"Technology decisions shape your company's future. Make them with someone who's built that future before."

Ready to Stop Making Expensive Software Mistakes?

If you're facing a major technology decision, planning a software transition, or just want to ensure your current systems can scale with your growth, let's talk.
I'll bring 15+ years of implementation experience to help you choose technology that actually works.

15+ years of implementation experience · $50M+ in avoided disasters · 100+ companies advised