Go-to-market

Ship stories

Pricing, channels, and first users—what builders learned getting past demo. Public summaries; deeper case studies live in Pro and Claude MCP.

  • mvp → shipped

    Flowara

    Local-first invoicing and time tracking for freelancers—no cloud account required.

    Channel that worked
    Reddit niche communities (comments beat launch posts)
    Pricing
    Freemium: core job free; Pro gates Gantt, recurring invoices, sync, AI

    Put the paywall after users hit real problems—not before they've finished the core workflow.

    • Paywall should gate after users hit real problems, not before they've completed core workflows.
    • Reddit comments in high-intent communities outperform traditional launch posts.
    • At early download counts, retention and update cadence matter more than revenue signal.
    Indie Hackers / Reddit
  • mvp → traction

    Tempus Fugit

    A calm pendulum clock for iPhone—desk presence, widgets, StandBy Mode.

    Channel that worked
    Organic discovery (solo launch)
    Pricing
    Lifetime plan option

    A niche, well-designed product can find paying users across borders—even when building alone feels like shouting into the void.

    • Solo development can feel isolating; a stranger paying validates the craft.
    • Niche lifestyle products can convert with a clear lifetime offer.
    Indie Hackers / Reddit

Stuck on pricing, channel, or first users for your own product?